São Paulo Culture & History Through The Art Of Food – Private Tour By Car

Private tour in São Paulo to experience culture, customs and history through the art of food. Discover the great diversity of Brazil’s ingredients, aromas, flavors, recipes and typical dishes shaped by indigenous traditions, afro-communities and currents of immigrants from all over the world.

Taste authentic local products that speak to all your senses, such as pão de queijo, coxinha, brigadeiro, nuts, fruits, pastel, coffee, cachaça, and more.

Visit renowned establishments, as well as little known gems and learn how a product or ingredient becomes a typical dish of a particular place

Meet shop sellers who advocate for the quality of their products, and are eager to prove them right offering delicious tastings.

Lose yourself among sweets and salty snacks at the Municipal Market.

The bakeries is a blend of tradition and trend offering several options of snacks and sweets.

Known for its energetic vibe, Vila Madalena area is the most buzzing area in town day and nighttime

per adult from




5 hours


Hotel pickup available


Mobile ticket

Select Date and Travellers

No tour options available.

  • What's included :
    • All tastings and samples are included.
    • Transport by fully-equipped vehicles.
    • Any address pick-up & drop-off are included like hotel or airport.
    • Professional / licensed / bilingual private tour guide.
    • Private driver for groups bigger than 4 people, otherwise the guide drives the vehicle themselves.
    • VAT, all taxes, handling charges, tolls, parking fees during stops, airport Greet & Meet service.
    What's excluded :
    • Meals & drinks
    • Gratuities (optional)
  • ✔️ This is definitely not a tour to start on a full stomach! It can easily substitute for a meal. Come with an empty belly and an open mind.

    ✔️ An assortment sweet and salty tastings are included.

    ✔️ A guide specialized in food culture to present the neighborhoods along with its secrets.

    ✔️ We have developed relationships with many of the emblematic food shops in the neighborhoods, which allows us to offer unique tastings of quality products, all tried, tasted and selected according to our rigorous criteria.

    ✔️ We support the community and create authentic experiences by choosing local guides that will make you feel like you left the tour with a new friend.

    ✔️ A unique way of not only discovering São Paulo, but digging into local culture.

    Stop At:

    • Municipal Market of Sao Paulo, Rua da Cantareira 306, Sao Paulo, State of Sao Paulo 01024-000 Brazil
    • Vila Madalena, Vila Madalena, Sao Paulo, State of Sao Paulo
    • Jardins District, Jardins, Sao Paulo, State of Sao Paulo 01415-002 Brazil

    Sample Menu

    • Pastel - The pastel is a thin, crispy crust delicacy shaped rectangle holding various fillings inside before being deep-fried in vegetable oil.
    • Coxinha - Coxinha is a breaded and fried dough-based snack filled with chicken, shaped to loosely resemble a chicken drumstick.
    • Pão de Queijo - It’s a delightful small, baked cheese roll, very popular snack in Brazil. It’s made with manioc flour, milk, eggs, olive oil, and cheese.

    • Açai - The Açai berry looks like a grape and has a delicious tropical sweet taste. It’s a versatile flavor, a perfect complement to many ingredients.

    • Brigadeiro - Brazil’s favorite treat, brigadeiros are incredibly addicting. These tasty sweets are soft on the inside with crunchy chocolate sprinkles outside.
    • Fruits - Brazil has long been famous for its fruits. A couple of tropical fruits native to Brazil, cashew, acerola, pineapple, cupuaçu, guava, and much more...
    • Cachaça - Cachaça is a distilled spirit made from fermented sugarcane juice. It's the country’s national spirit and the alcohol behind caipirinhas.
    • Chopp & Beer - While caipirinha may well be the national drink, what Brazilians truly love is an extra cold beer or chopp (draft beer).
  • Departure Point :
    Traveler pickup is offered
    PICK-UP INFORMATION:• Wherever place you specify at the time of the booking. As it’s a private tour, you choose the best pick-up point that suits your needs as long as it's within the city of São Paulo limits or its greater area.• We DO NOT do pick-ups in the countryside or coastal area of the state of São Paulo.- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - DROP-OFF INSTRUCTIONS:• Wherever place you specify at the time of the booking. As it’s a private tour, you choose the best drop-off point that suits your needs as long as it's within the city of São Paulo limits or its greater area.• We DO NOT do drop-offs in the countryside or coastal area of the state of São Paulo.- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - AIRPORTS ARRIVAL INSTRUCTIONS:• Once you have arrived at the airport there will be a member of our staff waiting for you at the arrivals area holding a clear sign with your name on it, they will then escort you to your waiting private transfer vehicle.- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - HOTEL PICK-UP INSTRUCTIONS:• As soon as the driver or tour guide arrives at your hotel, they get the front deskto call you in the room in case you are not at the lobby.Airports
    • GRU Airport, Rod. Hélio Smidt, s/nº - Aeroporto, Guarulhos - SP, 07190-100, Brazil
    • Congonhas Airport, Sao Paulo, State of Sao Paulo Brazil
    Return Detail :
    Hotel Pickup :
    • Confirmation will be received at time of booking
    • Not wheelchair accessible
    • Near public transportation
    • Most travelers can participate
    • This is a private tour/activity. Only your group will participate
    • Face masks required for travelers in public areas
    • Face masks required for guides in public areas
    • Hand sanitizer available to travelers and staff
    • Social distancing enforced throughout experience
    • Regularly sanitized high-traffic areas
    • Gear/equipment sanitized between use
    • Transportation vehicles regularly sanitized
    • Guides required to regularly wash hands
    • Paid stay-at-home policy for staff with symptoms
    • The tour is totally private and exclusive for you and your group. No other person out of your group must join your tour, unless it's invited by you. The private tour is safer in terms of COVID-19 contagion as tourists hardly have closer contact with strangers.
  • You can present either a paper or an electronic voucher for this activity.
  • For a full refund, cancel at least 24 hours in advance of the start date of the experience.


English - Guide

Age Req.


Fitness Req.


Group Size


Organised by Gregtur Turismo

Activity ID: V-72313P53

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