Tour Through Paulista Ave. – The Most Famous Avenue In Brazil

Take a 4-hour private walking tour on Paulista ave. to unveil the hidden history of the most famous avenue in Brazil.

This fascinating place that is sure to impress you not only with its appearance, but also for its rich history that may seem common in the eyes of some, but in the company of an expert tour guide can be mind-blowing.

It's not just an avenue, it’s part of the Brazilian history for all it has been in the last 130 years. It is home to outstanding sites and happenings serving as ground for work, study, entertainment, demonstrations, leisure, theaters, shopping, important old palaces, marathon, gay parade, history, culture, gastronomy drawing millions of people along the year.

Get back into the past by the time when the area was a forest, and get you to understand the importance of the coffee for Brazilian socio-economic development and what Paulista had to do with it. Learn about the late Brazilian industrialization process that was closely related to Paulista.

per adult from




4 hours


Mobile ticket

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No tour options available.

  • What's included :
    • Professional / licensed / bilingual private tour guide.
    • VAT, all taxes and handling charges.
    What's excluded :
    • Meals & drinks.
    • Entrance fees, although the tour is not aimed to get into museums and sights that charge admission.
    • Gratuities & tips. (optional).
  • This is a typical itinerary for this product

    Stop At: Japan House, Avenida Paulista 52 Near Brigadeiro Subway Station, Sao Paulo, State of Sao Paulo 01310-900 Brazil

    It features rotating art exhibits, as well as talks and classes about varied aspects of Japanese culture)

    Duration: 15 minutes

    Pass By: Hospital Santa Catarina, Av. Paulista, 200 - Bela Vista, São Paulo - SP, 01310-000, Brazil

    It is the first European-style private hospital founded by religious women

    Stop At: Casa das Rosas - Espaço Haroldo de Campos de Poesia e Literatura, Av. Paulista, 37 - Bela Vista, São Paulo - SP, 01311-902, Brazil

    It’s a classic French style mansion dedicated to several cultural manifestations, focusing on literature and poetry. It is one of the buildings reminiscent of the initial occupation of Paulista

    Duration: 20 minutes

    Stop At: Mirante Sesc Paulista, Avenida Paulista 119 17º Andar, Sao Paulo, State of Sao Paulo 01311-903 Brazil

    Sesc Paulista is a cultural and leisure center. Atop of Sesc building there is an observation deck that allows visitors to see a long distance through São Paulo skyline. There is also a café where you can have a snack enjoying the view

    Duration: 20 minutes

    Pass By: Mirante Sesc Paulista, Avenida Paulista 119 17º Andar, Sao Paulo, State of Sao Paulo 01311-903 Brazil

    Admire the massively-scaled panels on buildings made by the remarkable street artist Eduardo Kobra. Master pieces that ??bring life to famous people like the formula 1 driver Aryton Sena and the renowned architect Oscar Niemeyer

    Pass By: Itau Cultural Institute, Avenida Paulista 149, Sao Paulo, State of Sao Paulo 01311-000 Brazil

    It’s a cultural institute dedicated to contribute to the valorization of the heterogeneous Brazilian culture and society

    Pass By: Escola Estadual Rodrigues Alves, Av. Paulista, 227 - Bela Vista, São Paulo - SP, 01310-000, Brazil

    More than a century-old school designed by the famous architect Ramos de Azevedo. It’s the largest polling station in Brazil

    Pass By: Instituto Pasteur, Av. Paulista, 393 - Cerqueira César, São Paulo - SP, 01311-000, Brazil

    It’s a scientific researcher century-old entity that played a huge whole in Brazil in the eradication of animal rabies in the early 20th century

    Stop At: Centro Cultural Fiesp, Avenida Paulista 1313 Near Subway Station Trianon-MASP, Sao Paulo, State of Sao Paulo 01311-200 Brazil

    Industrial Federation Headquarters of the State of São Paulo. It is still today a postcard of the city and an emblematic landmark of it

    Duration: 10 minutes

    Stop At: Museu de Arte de Sao Paulo Assis Chateaubriand - MASP, Avenida Paulista 1578, Sao Paulo, State of Sao Paulo 01310-200 Brazil

    São Paulo Art Museum is one of the most important Brazilian cultural institutions and one of the most attended museums

    Duration: 15 minutes

    Stop At: Tenente Siqueira Campos Park (Trianon), Rua Peixoto Gomide 949 Cerqueira Cesar, Sao Paulo, State of Sao Paulo 01409-001 Brazil

    A historic park remnant of the original Atlantic Forest with centenary trees and relevant art works

    Duration: 15 minutes

    Stop At: Mirante 9 de Julho, Rua Carlos Comenale, Sao Paulo, State of Sao Paulo 01332-030 Brazil

    An abandoned place, rediscovered to become the most unexpected multicultural space in the city

    Duration: 10 minutes

    Pass By: TV Gazeta, Av. Paulista, 900 - Bela Vista, São Paulo - SP, 01310-940, Brazil

    Head office of “Fundação Carper Libero” (Gazeta TV network) which is a centenary traditional media conglomerate

    Pass By: Residência Joaquim Franco de Melo, Av. Paulista, 1919 - Bela Vista, São Paulo - SP, 01311-300, Brazil

    Out of all the elegant residences on this avenue, only a few bravely have resisted time and financial speculation such as this abandoned Palace

    Pass By: Augusta Street, Rua Augusta from Avenida Paulista to Praca Roosevelt, Sao Paulo, State of Sao Paulo Brazil

    Street known for the effervescent nightlife filled with dance clubs, brothels, striptease clubs and LGBT section full of bars

    Stop At: Conjunto Nacional, Avenida Paulista 2073 Bela Vista, Sao Paulo, State of Sao Paulo 01311-940 Brazil

    It became an architectural paradigm for similar building projects in São Paulo during the 1950s

    Duration: 15 minutes

    Stop At: Instituto Moreira Salles - IMS Paulista, Avenida Paulista 2424 Near to Paulista and Consolacao Subway Station, Sao Paulo, State of Sao Paulo 01310-300 Brazil

    It aims to promote and develop cultural programs in the areas of photography, literature, iconography, plastic arts, music and cinema

    Duration: 25 minutes

  • Departure Point :
    Japan House São Paulo, Av. Paulista, 52 - Bela Vista, São Paulo - SP, 01310-900, Brazil
    Return Detail :
    Instituto Moreira Salles - IMS Paulista, Av. Paulista, 2424 - Bela Vista, São Paulo - SP, 01310-300, Brazil
    Hotel Pickup :
    • Confirmation will be received at time of booking
    • Not wheelchair accessible
    • Infants must sit on laps
    • Most travelers can participate
    • This experience requires good weather. If it’s canceled due to poor weather, you’ll be offered a different date or a full refund
    • This is a private tour/activity. Only your group will participate
    • Face masks required for travelers in public areas
    • Face masks required for guides in public areas
    • Hand sanitizer available to travelers and staff
    • Social distancing enforced throughout experience
    • Regularly sanitized high-traffic areas
    • Gear/equipment sanitized between use
    • Transportation vehicles regularly sanitized
    • Guides required to regularly wash hands
    • Paid stay-at-home policy for staff with symptoms
    • The tour is totally private and exclusive for you and your group. No other person out of your group must join your tour, unless it's invited by you. The private tour is safer in terms of COVID-19 contagion as tourists hardly have closer contact with strangers.
  • You can present either a paper or an electronic voucher for this activity.
  • For a full refund, cancel at least 24 hours in advance of the start date of the experience.


English - Guide

Age Req.


Fitness Req.


Group Size


Organised by Gregtur Turismo

Activity ID: V-72313P19

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